Are your organizations’ operations organized?

Alliteration aside, does your organization have an organized process driven operation to collect your organizations critical data? Does your organization use any tools to collect real data and analytics to drive business initiatives?

If not maybe its time to look at CRM's & databases. If you have a database maybe it's time to evaluate how its driving your business decisions. A CRM is a one stop shop that integrates your customer service, business development / sales & marketing initiatives for an organized, efficient operation. Plus it gives you real data & analytics to make real business decisions, like is our marketing driving engagement and converting leads? Or is the sales team generating enough activity to meet goals & grow? It is the cornerstone and foundational building block for an organizations day to day operations.