Stand Out from the Pack.
How we helped a construction company leverage their online presence into new opportunities.
Summary
Within the construction industry there are dozens of options to choose from when deciding on your next building project. With great competition between local general contractors / construction companies being so prevalent. LifeStages had the task of helping our construction client stand out from the pack.
Our Roles
CRM implementation & Training
Identifying Target Market & List Building
Developing Marketing Strategy
Business Development Consulting
Process Implementation
Content Creation
Graphic Design
Digital Content
Email Blasts
Jobsite Photos
Drone Photos & Videos
Video Creation
Challenge:
How can we get our client to not only stand out among their competitors but also be seen by their desired target market?
Insights:
With so many options regarding building projects either the builder, architect or end client usually use whatever general contractor or construction company they’re used to. So how can we maintain existing relationships with our clients customers while also generating new opportunities
Solution
We developed a marketing strategy that not only showcased their great work but also their partnerships with clients, vendors & their team while driving purposeful, strategic engagement & visibility to their desired target market.
900+ Followers
We’ve grown their Company LinkedIn page (which we identified the best platform of focus for their marketing strategy) from 40 followers to over 900 within a 2-year span.
600% Above Standard
We also exceed LinkedIn standard of engagement per post which is 2% to our clients 6.44% on president’s page & between 8-12% on the Companies page.
2k+ Impresions
Individual posts average from a few hundred impressions to over 1k on their company page to several hundred just under 2k from the president’s profile
Opened New opportunities
We were able to highlight a project that helped lead to a new opportunity & expand in a new market.